The promoters are first generation entrepreneurs with more than three decades of qualitative experience in the Pharma/Food Industry in various capacities like Head of Sales & marketing, Administration, Manufacturing and overall management. They have come together to launch this vision of “ Live Longer Live better” thru nutrition.
The Company has entered the “illness” market with “Therapeutic formulas” initially but would be entering the “Fitness” market with their sports nutrition products and “wellness” market with the Fast Moving Health Goods range. The Company proposes to set up a manufacturing unit of international standard with HACCP and ISO 22000 certification. This is to tap the global markets with their unique formulas and also bring in joint ventures.